Making the European Green Deal more inclusive and enabling behavioural change

2022-2025

Horizon 2020 / european commission

For a fair and inclusive Green Deal

Policy

GENDER+

POLICY DESIGN

CO-CREATION

SOCIAL INNOVATION

Within the broader context of the climate crisis and the European Green Deal, ACCTING endeavoured to understand the impact of environmental and climate policies on existing inequalities and vulnerable groups. It also looked at how to motivate more pro-environmental behavioural changes among both individual and collective actors, empowering people to adapt their behaviour in a variety of areas (energy usage, food consumption, transport choices).

Across two cycles of research and co-creation, evidence was translated into action ideas, recommendations for policymakers and other stakeholders, pilot initiatives and priorities for future research

Bauer Media Outdoor Belgium (formerly ClearChannel Belgium) was submitting a proposal to win the contract for outdoor advertising and informational signage outside metro stations in Brussels. They approached Yellow Window due to our long-standing relationship with the local operator (STIB/MIVB) and our experience in designing for the particular aesthetic environment of the city.

Yellow Window participated in specific research lines and utilised the Open Studio approach (as developed in the RESISTIRÉ project) to explore research findings with policymakers, civil society, researchers and other experts in a participatory way, as well as to develop ideas for possible solutions. 

"Individual experience is shaped by government policies, institutional capabilities and local, regional and national priorities."

(Better) Stories from the Pandemic

A multi-faceted approach 

ACCTING engaged in research along eight distinct ‘research lines’, which covered a variety of topics such as disaster management, land use and biodiversity, energy communities and energy poverty, energy efficiency in SMEs, food security and food values, and sustainable travel and transport choices. All research lines maintained a focus on the various inequalities and vulnerabilities that might influence outcomes in these varied domains. 

ACCTING combined different forms of evidence to understand these inequalities and identify opportunities for more inclusive policy responses and societal initiatives. 

On-line participation
leading to in-person activism

Participants are a mix of team members of the project and invited participants. Internal participants bring in the insights from the project activities, external participants bring in their expertise and creativity. The target is to have eight external participants in each Open Studio. They are identified because of their involvement with the theme of the Open Studio and can come from civil society organisations, can be policy-makers, researchers, user-experts or more creative profiles like artists.

Visuals of the on-line workshops

Visuals of the on-line workshops

The research outcomes were enriched by visuals that were used across reports.

The research outcomes were enriched by visuals that were used across reports.

More information can be found at the following links:

Related work:

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