Digital signage that fits the soul of the city.

2022

bauer media

MERGING commercial & Travel information in A sleek PACKAGE

BID / Realisation

STRATEGY

SKETCHING

MODELING

BRANDING

COLOR & TRIM

VIRTUAL REALITY

Bauer Media Outdoor Belgium (formerly ClearChannel Belgium) was submitting a proposal to win the contract for outdoor advertising and informational signage outside metro stations in Brussels. They approached Yellow Window due to our long-standing relationship with the local operator (STIB/MIVB) and our experience in designing for the particular aesthetic environment of the city.


Bauer Media Outdoor Belgium (formerly ClearChannel Belgium) was submitting a proposal to win the contract for outdoor advertising and informational signage outside metro stations in Brussels. They approached Yellow Window due to our long-standing relationship with the local operator (STIB/MIVB) and our experience in designing for the particular aesthetic environment of the city.

The advertising infrastructure in Brussels often evokes the city’s art nouveau heritage in order to better blend into the cityscape. Under our direction the modern art nouveau design cues we established for the M7 metro were translated to advertising totems and station-marking signposts, creating a coherent aesthetic above and below ground.

making metro entrances RECOGNIZEABLE

The totems act as multifunctional hubs offering personalized navigation and travel info. Positioned in high-footfall zones, these installations act as intuitive guides, offering travelers route planning, local area orientation, and direct connections to bike, scooter, and ride-hailing services.

Touch interfaces give instant access to waiting times and neighborhood highlights, creating a fluid transition between street and station. Beyond practical use, their design emphasizes clarity and usability, ensuring a welcoming gateway to the network while opening new channels for dynamic brand communication within the urban landscape through Bauer Media.

Modern Shapes For
an art nouveau city

A VR experience was created to both simulate the appearance of the totems and judge scale and visibility together with the client as part of the tendering process.

A VR experience was created to both simulate the appearance of the totems and judge scale and visibility together with the client as part of the tendering process.

Related work:

Project Name
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CLIENT
Project Name
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MIVB / STIB

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